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Hello

My name is Lawrence Sanders. I chose the trade name, Dunamis -- the Greek term for God-given power, strength, and ability -- because such is my gift when it comes to selling.

 

I've been a top performer in B2C sales businesses for nearly 30 years. I developed the Solution for Higher Income from Financial Transactions to make the sales profession more profitable, more respectable, and more sustainable (beyond the reach of competition, automation, and conglomerate consumption). SHIFT is the only training that reveals the divinely dynamic principles honest salespeople and businesses need to increase sales, virtually overnight, and every day thereafter!

My Story

Like a lot of people in the sales profession, I started out over-confident and under-prepared. I was taught what to do, but not how to do it, effectively. So, I tried every trick in the book, even the unethical ones. Still, my performance was sub-par. Each day, I'd grow increasingly frustrated by the lack of sufficient sales and income. I wished I could do better until, finally, I decided I would.

 

I was raised Christian, a faith that requires putting others ahead of self. So, I started studying consumer behavior, in general, and that of my customers, in particular. I watched, listened, and discovered what prompted objections, delayed decision-making, and unreasonable price-bargaining. In time, I learned how to think through the sale -- linking so well customer interests and product/service value that the result became win-win relationships at ideal price points. Better than gimmickry, strategy. Better than being over-confident to the point of cocky, being worthy of respect beyond that generally expected in the business of sales.

 

Over the years, I have used my discovered "sales principles" in varied types of retail establishments -- from those selling mattresses and women's shoes to those selling high-end cars and time shares, just to name a few. In every business, I became a top seller within weeks. Frustrations waned and earnings escalated. Following is a very brief sampling of my track record. 

Automotive

  • 8x Salesman of the Month within 15 mos.; changed the way pre-owned cars could be sold – BMW of Fairfax

  • 100% Average CSI (Customer Satisfaction Index) score

  • #1 in profit margins for autos sold 1st year. WeBuyAnyCar.com

 

Hospitality - Wyndham

  • 2018, Top Sales in Alexandria Elite Club 3rd Quarter

  • 2018 and 2019, Discovery Representative of the Year

  • 2019 Discovery Representative for top sales in the region

  • #1 leader in Sales Recovery for Discovery Department and Retention

Consumer Product - Nordstrom's

  • Pacesetter Award for first-year net sales of women shoes at $365,000

  • 1st place Grand Prize winner in Point-Of-sale contest to improve client services

 

Consumer Product - Mattress Firm

  • Recognition for over $1 million in sales within the first year of new store opening

  • Top Performance to GD – PIB (189.8%)

  • 2x $100,000 plus winner

  • 2022 Certificate of Recognition, Highest Overall Finalized Individual Budget Performance within DMV Metro North.

  • Trained new hires with no prior experience; they reached 2nd place in new-hire sales within 1st quarter

  • 4.9 Google rating - growing number of favorable customer testimonials

Now, I want to share with fellow salespeople the practical and spiritual advantages I've gained to make more money, faster. As wll as give ethical businesses a truly competitive advantage, whereby every purchase pays off well and repeatedly for the company, consumer, and sales professional.

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